This article discusses the challenges salespeople face reaching people by phone. The author blames a combination of factors including increased spam calls, overloaded schedules, and the rise of asynchronous communication tools. This has led to a situation where salespeople spend a lot of time chasing people down rather than having productive conversations.
The article predicts that future technology will help solve this problem. AI-powered tools will suggest the best times to contact people and the most appropriate communication channels. This will allow salespeople to have more successful conversations and close deals faster.